CFSC

Privacy Policy

Last Updated: June 2026

Cape Fear Seafood Company (“CFSC,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have. By using our website at capefearseafoodcompany.com (the “Site”), you agree to the practices described in this policy.

1. Information We Collect

Information You Provide Directly

We collect information you provide when you interact with our Site, including when you:

  • Submit a contact or inquiry form
  • Sign up to receive email communications
  • Make an online reservation or to-go order
  • Participate in a survey, contest, or promotion

This may include your name, email address, phone number, mailing address, birthday (month and day), dining preferences, and any message or notes you include.

Information Collected Automatically

When you visit our Site, certain information is collected automatically, including your IP address, browser type, operating system, pages viewed, time spent on pages, and the page you visited before arriving at our Site. This data is collected through cookies and similar tracking technologies described in Section 5 below.

Reservation and Order Information

Reservations made through our Site are processed by Resy. Online to-go orders are processed through Toast. These platforms collect and handle payment and reservation data independently, subject to their own privacy policies. Please review Resy’s Privacy Policy and Toast’s Privacy Policy for details on how your data is handled during those transactions.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and fulfill your requests
  • Send you news, promotions, and event information if you have opted in
  • Understand how visitors use our Site and improve our content and services
  • Protect against spam, fraud, and abuse through form security tools
  • Comply with applicable legal obligations

We will not use your personal information for purposes materially different from those described in this policy without notifying you and, where required, obtaining your consent.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We share information with trusted third-party service providers who help us operate our Site and communications, including our email marketing platform (Mailchimp) and analytics tools (Google Analytics). These providers are only permitted to use your information to perform services on our behalf.

Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect the rights, property, or safety of Cape Fear Seafood Company, our guests, or others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you if your information becomes subject to a different privacy policy as a result.

4. Email Marketing

We use Mailchimp, operated by The Rocket Science Group, LLC, to manage our mailing list and send guest communications. When you opt in to receive emails from us, your information is transmitted to and stored on Mailchimp’s servers. Mailchimp’s handling of your data is governed by Mailchimp’s Privacy Policy.

You may unsubscribe from our mailing list at any time by clicking the unsubscribe link in any email or by contacting us at [email protected].

5. Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to operate certain features and to understand how visitors use our Site. You can manage your cookie preferences at any time using the cookie consent tool displayed on our Site.

Cookiebot

We use Cookiebot, a consent management platform operated by Cybot A/S, to manage cookie consent in accordance with applicable privacy laws. Cookiebot’s Privacy Policy.

Google Tag Manager & Google Analytics

We use Google Tag Manager to manage and deploy scripts on our Site, including Google Analytics, which collects anonymized information about how visitors interact with our content. This data does not personally identify you and is used to improve our Site. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Google’s Privacy Policy.

Google reCAPTCHA

Our contact forms use Google reCAPTCHA to protect against spam and automated abuse. reCAPTCHA collects hardware and software information and sends it to Google for analysis. Its use is subject to Google’s Privacy Policy and Terms of Service.

Advertising Cookies

We and our advertising partners may use cookies to track and target the interests of our visitors and display relevant ads across the internet. You may opt out of interest-based advertising through the Digital Advertising Alliance or the Network Advertising Initiative.

6. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. Sensitive information transmitted through our Site, such as payment details entered through our online ordering platform, is protected using industry-standard SSL encryption.

While we take these precautions seriously, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Your Choices

  • Email communications: You may unsubscribe from marketing emails at any time using the link in any email we send.
  • Cookies: You may manage or withdraw cookie consent through the cookie settings tool on our Site, or by adjusting your browser settings.
  • Access & correction: If you would like to access, correct, or delete personal information we hold about you, please contact us using the details in Section 9.

We will make reasonable efforts to fulfill requests, subject to any legal obligations we may have to retain certain information.

8. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us and we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

Cape Fear Seafood Company
143 Poole Road, Belville, NC 28451
[email protected]

This Site is operated from North Carolina, United States. This policy is governed by the laws of the State of North Carolina.